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Bellas's Custom Cakes

About Us

We are a female owned and operated company. And we will work one on one with you to provide a beautiful masterpiece that is customized to your event. If you know exactly what you want or you need help designing it, we can help. It is our privilege to have your business!

Please see our gallery images for our latest cakes. New cakes are added weekly.

Our company is based on the belief that our customers' needs are of the utmost importance. Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals.

We would welcome the opportunity to earn your trust and deliver you the best service in the industry.

How we came to be:

The Daily Press said it all. Thank you Nicole Paitsel, great job on the story of the beginning of Bella Cake's


Shoe Lane

Newport News, Va 23606

Hours: Mon-Saturday: 9AM - 6PM

Sunday: CLOSED


The list of Frequently asked questions below is also our Terms and Conditions per any order placed with our company.

How do I place an order?

We accept orders through the website, emails, and also over the phone or in person by appointment.

How far in advance should I place my order?

As soon as possible, generally at least two weeks is preferred, and much sooner for wedding cakes. If you have a wedding during the months of April - August please call as early as a year in advance. If you feel you have missed this mark, please call anyway there may always be an opening.

Can I meet with someone in person to discuss my cake, and/or taste samples?

Absolutely! Please call to schedule an appointment. Please let us know how many people will be attending, and if there are any specific flavors you would like to try. IF not all parties can attend, let us know in advance and we can put something together on the side as a "to go".

How far in advance do I need to schedule the appointment?

Depending on availability, generally only a few days are needed. Tastings are $20, and can be mailed to out of state customers. Tastings that are mailed will be mailed out on a Tuesday or Wed. so to prevent any perishables sitting in any facility longer than necessary.

Can I show you a picture of the cake I want?

Of course you can! We have customized cakes to match headbands, napkins, invitations, shoes, purses, clothing, board games, pets, etc! For brides especially, we prefer to have color swatches brought or mailed, so that the colors of the cake will match the colors or the wedding and reception as closely as possible. (We have also matched brides' cakes to their dresses!)

Please keep in mind though, that this is an art and while we will try to match the cake as close as possible, there will be slight variations and subject to artists interpretation.

Do I have to have something that the cake has to be matched to?

No. We often have clients who give us a theme, and leave it up to artist interpretation on how the cake should look. We are very flexible when it comes to working with our customers. We can sketch and exchange ideas to find the perfect cake for you.

Can I bring items to be put on the cake?

Yes, please bring these items ahead of time. And make us aware that this is an option at the time of placing your order. If you have a picture for us to copy or use, please do NOT give us the original as we cannot guarantee that it would not be ruined with ingredients within our bakery. We would hate to have such a precious memory lost.

Can I request a flavor that is not listed on the flavor list?

Yes, in fact, this is how we have acquired some of our most popular flavors.

How much do the cakes cost?

Please e-mail or call for a quote. We do custom cakes and prices vary, and are based on the number of servings, and typically run anywhere from $2.50-$5 per serving depending on the design and level of difficulty. If you see a cake in our gallery and would like a quote, please include the amount of people you will be serving. All our cakes and designed can be adjusted to the party size.

How can I pay for my cake?

We accept cash or credit cards (Visa, MC, Amex, Disc.) Any cake less than $125 should be paid in full at the time of order. Larger cake orders require a 50% deposit and payments can be made in increments as long as it is completely paid 15 days prior to the event date. ****A custom cake MUST be paid for in full 15 days prior to the event. If it is not paid for it is NOT considered an order and will NOT go into our production que until paid for. Any custom cake NOT paid for is subject to manager approval to be made.

What happens if my event is canceled or rescheduled?

In the event that your cake order needs to be canceled or rescheduled a gift certificate for the amount you have paid will be issued to you in which you may use any way you see fit as long as a written request has been submitted 30 days prior to your event. If a cancellation is made within 4 weeks to your event then all monies per contract are due in full. **Please understand that we only accept a limited number of cakes per week. When you book a cake that spot is closed for further orders.

Do you have a stand that I can rent for my cake?

We have a variety of stands and other display equipment you can rent to display your cake. The cost is a nonrefundable $50. The stand/equipment/pieces must be returned to us on or before the Wednesday after the event. If it is not returned, or if it is returned with parts or pieces missing, you will be charged for the cost of the stand.

Can I pick my cake up or have it delivered?

Either. Cakes can be picked up during our business hours. We prefer to deliver wedding cakes and most tiered cakes. The delivery charges for various local cities is under "pricing/cake flavors".

Should I call before I come to pick up my cake?

Please do. This way we can pull any paperwork that needs to be signed, put the cake in a box if applicable, etc. We ask for the pick up time at the time of ordering, and please let us know if you would like to change that. If by chance we are running behind on our pick up times, we will deliver the cake to you at no charge.


Please be advised that not all orders, especially tiered cakes will have tops to the boxes that the cakes are given in. Due to the height of some cakes, and fragility of cake toppers, the tops of the boxes are necessary to cut off to ensure the cake does not get ruined during transportation. If you feel that it is necessary to have a top to the box, we can offer an alternative box solution, however they are expensive to provide and will cost an additonal $25 for the box itself upon request only

Do you have any tips for driving with the cake in my car?

Plenty! :-)

A spot on the floor board is preferable over a lap or a seat. Try not to: speed, take turns too fast, break too hard, accelerate too quickly, or have the heat on too high. These vary from cake to cake, but we inform customers about anything particular they must pay attention to for their cake.

Please let us know if you will be traveling a far distance with your cake so we can prepare the cake for such travel - or try and talk you into delivery. ;-)

What happens if I'm not happy with my cake?

Custom cakes take an enormous amount of time and cost.  It would never be in our best interest to purposely waste our time and money to make something you aren't pleased with.  If upon picking up or having your cake delivered you are not pleased with the look, simply point out what you are not pleased with and allow us the opportunity to correct anything you are not pleased with.  Once a cake is taken off premise or delivered and nothing is brought to our attention at that time, it will be considered accepted and there are no refunds.  Again, we are always aiming to go above and beyond to make you happy and will always be more than pleased to do so.   

How should I store my cake?*****

  • If your cake is to be served within the next 2-3 hours it can be left out at room temperature.
  • If your cake is to be served any later, depending on how long, it can/should be placed in the refrigerator. Any cakes with hand painted details should NOT be placed in the refrigerator if possible as this will cause the details to smear once it begins to sweat.
  • Cakes should NOT be left outside in the heat.
  • We ask that you do not request a cake days before it is to be served. We would much rather give you a fresh cake that you won't have to worry about storing or getting ruined before the event.
  • Brides, please let us know if your reception is being held outdoors, so we can either coordinate with your venue to keep the cake at a different temperature or in a different location until the start of the event, or we can deliver it in such a way that it will not sit outdoors for hours.

Should have any additional questions, please feel free to send us an email to: [email protected]